Fixing Property Tax Inequity at Scale
Every year, U.S. homeowners overpay billions in property taxes due to flawed valuation systems, confusion, and a lack of accessible tools. Assessorly is a proptech platform solving that problem with data, automation, and a powerful customer experience.
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📧 martin@assessorly.com
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Why Now
- Property taxes are rising nationwide, fast
- Most homeowners are over-assessed but don’t know how to fight it
- Assessorly delivers an end-to-end solution at scale, with flat-fee or contingency-based pricing
- Proven results, paying customers, and growing traction
- No scalable competitors doing what we do
What We Offer
- Free AVM (Automated Valuation Model) for homeowner screening
- DIY option: SnapShot + FairValue Reports for $75 and $125
- Full-Service Appeals: Flat Fee ($275) or Contingency (30% of savings)
- Annual Monitoring Subscription launching Q4
Investment Opportunity
- Now Raising Seed Round
- 15% Equity Available
- 12-Month Runway
- Capital Use: Analyst expansion, customer acquisition (CO, TX, WA, OR), legal, digital marketing
Founder-Market Fit
- Martin Froehlich, CEO
- 25 years in real estate valuation
- Engineering + system design background
- Built Assessorly from firsthand knowledge of broken tax systems
- Led successful teams with growth focus and product execution
Revenues: Designed for Predictable Growth
Assessorly’s pricing model is intentionally structured to overcome the common pitfalls of “lumpy” or seasonal revenue.
Year-Round Demand, Not a One-Time Event
While property assessment cycles spark peak interest at specific times, the window for property tax appeal spans the entire year. We drive continuous engagement through proactive homeowner outreach, partner referrals, and timely market triggers.
Recurring Revenue Through Strategic Subscription Offers
Our TAC subscription model (Tax Appeal Cycle) offers homeowners multi-year coverage and peace of mind, creating dependable recurring revenue. This stabilizes cash flow and increases LTV (lifetime value) per customer.
Channel-Driven Consistency
Our core distribution partners: real estate agents, CPAs, mortgage brokers, and title professionals, bring a steady stream of property owners year-round. These trusted channels convert at high rates and smooth out demand variability.
Tiered Pricing Unlocks Upsell Opportunities
Assessorly’s flexible pricing architecture scales with customer needs. Homeowners, investors, and agents can seamlessly step up to higher-value packages, unlocking new features and support, without adding acquisition cost.
AssessorlyPRO AVM
Our Automated Valuation Model is built for scale—driven by Assessorly’s proprietary valuation engine, it’s the smart, cost-effective solution for managing large property portfolios.
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FairValue Report
The value is in the expert support, our trained Tax Appeal Consultants review your property in depth—providing peace of mind and a fair market value you can depend on.
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Monitoring Service (Free with Subscription)
We track your property and tax data through the tax cycles—delivering in-depth, asset-level analysis to spot overassessments before they cost you. Stay informed, stay protected, and let us do the heavy lifting.
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